Can you be creative on command?
An old mentor of mine used to call me frustrated, asking for inspiration. He’d frequently yelp “Don’t these people know I can’t be creative on command?”
Alas, when you are hired to be creative, you don’t always have a choice.
When I’m stuck, I look at old work. websites like boing boing, the client’s own materials (sites, annual reports, etc), fashion sites. Sometimes it works. Sometimes not and I go for a walk or clean something. And sometimes, I just through anyway and accept it may not be my best work.
So, what do you do?