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June 28, 2010 / marden928

Can you be creative on command?

An old mentor of mine used to call me frustrated, asking for inspiration.  He’d  frequently yelp “Don’t these people know I can’t be creative on command?”

Alas, when you are hired to be creative, you don’t always have a choice.

When I’m stuck, I look at old work.  websites like boing boing, the client’s own materials (sites, annual reports, etc), fashion sites.  Sometimes it works.  Sometimes not and I go for a walk or clean something.  And sometimes, I just through anyway and accept it may not be my best work.

So, what do you do?

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